Media Ingenuity is delighted to have been awarded the Silver Ribbon by Which Test Won 2012 in the Newsletter Category for Media Ingenuity’s consumer comparison brand, TotallyMoney (www.totallymoney.com).
The winning TotallyMoney test looked at the effect of call-to-action wording on click-through rates. It was part of a series of A/B tests to optimise the performance of the weekly TotallyMoney Newsletter. Both click to open and RPM metrics showed a significant uplift of the more specifically worded version.
“We believe strongly in A/B testing as a way of continuously exploring ways to improve customer engagement and are thrilled to have been recognised for our efforts by Which Test Won,” said Alidad Moghaddam, Media Ingenuity’s Marketing Director.
“We selected this test as a silver winner because of the lift, (28.4% in Clicks-to-opens & 25% lift in RPM), the fact that TotallyMoney measured past initial opens and clicks, and how widely applicable this test is for email marketers,” said Justin Rondeau, Editor of WhichTestWon.com